TODAY’S FOOD INDUSTRY IS THE LARGEST INDUSTRY IN THE WORLD WITH AN ESTIMATED VALUE OF OVER $6 TRILLION. THAT’S RIGHT — TRILLION.
The problem is the food industry is just that, an industry. The goals of CEOs in the food industry are similar to CEOs in any other industry: generate revenue, increase profits and expand in influence.
Just take a look at the leader of the fast food industry — McDonald’s. The corporate super-giant spends $800 million on marketing each year, a steep 12 percent of their total revenue. That means each time someone buys a hamburger from famous Dollar Menu, 12 cents goes straight back to convince the same person to buy yet another hamburger.
And the food industry deception doesn’t stop there. Because farming practices have become so focused on producing the greatest quantity, not the greatest quality, the Food and Drug Administration now requires food to meet certain standards of nutrition. That’s why bags of flour at the grocery store now feature the word “enriched” — because in order to meet the FDA’s nutritional quality the companies are required to add in synthetic vitamins.
With the Natural Health Revolution, Zija is allowing consumers to take control of their nutrition. The Natural Health Revolution empowers individuals to live the life they deserve, not a life fueled on synthetic and artificial ingredients.
Dr. Joshua Plant, Zija's Chief Operating Officer, is leading this massive movement. “What we need to do is stimulate the ability of people to understand the power they have when it comes to their individual health, wellness and beauty," Dr. Plant says.
“That’s why I started the Natural Health Revolution. If we can educate individuals on how to naturally nourish, naturally restore, and naturally condition, it can save billions of lives.”
THE NUMBERS SHOW THE NEED
Countless Studies and data echo the call for a revolution
180,000 deaths are linked to sugary drinks
Average individual consumes ¾ pounds of sugar per day
70 percent of people in North America are on at least one prescription medication
$250 a month is put into the healthcare system per household
Six of the top causes of death are directly linked to diet.
30-35 percent of all cancer-related deaths are linked to diet